David, if that's the case, one thing you can negotiate to be privy to or to get more involved in is revenues/expenditures/budgeting. This is not only good for your CV and very likely your role as it relates to content management and planning (plus, seeing the numbers gives creative people all kinds of new ideas), but the business needs to justify its expenditures.
Remember, people taking a pay cut for the good of the whole are the equivalent of investors or creditors, depending on which way you look at it. The former are always privy to financials, while the latter eventually gain legal access when they're not being paid.
Moreover, if you take the investor angle, you could use that to be granted shares under an employee share scheme:
https://www.ato.gov.au/general/employee-share-schemes/
Now, you might think all that admin isn't worth it, but that depends how far forward you're planning, and how serious you are about the success of the organisation. Everything from budgeting to government grants comes into this, and you may see many things that others are missing, even if they're honest and well-meaning.
And sometimes, even if it doesn't mean much more money, taking on these things and learning them positions you to make more when the chance arises. There are career progression opportunities in this that you won't think of until you start dabbling in that side of things.
To give you but one example, I trim budgets all the time in my areas of expertise because people are forever getting locked into dodgy IT expenditures when there is a cheaper and very often a cheaper
and superior option. Let me give you an extremely simple example: a lot of companies pay for Adobe CC subscriptions when their employees can't for the life of them do anything more than what a free or in-built tool that is highly reputable and safe can do. Now multiply that solution after solution, expense after expense across a company.
Or take another example. When you have access to the data, you can spot all kinds of things about subscriptions and user behaviour in regard to subscriptions that lead to less revenue, and can then come up with all kinds of ways of optimising revenue. Ditto for the advertising that gets you the subscriptions, etc.
It's not that other people are bad, it's that in a small company people are not surrounded by others who know more than them, so they aren't exposed to the latest ideas and techniques in their job area, thereby inadvertently underperforming.
